CiteLens publishes first AI visibility rankings for Turkish travel brands

CiteLens, a product from Turkish AI company Solustiq, released Turkey’s first public ranking of which brands Google’s AI surfaces most often in flight, hotel and bus-ticket searches. The findings show online travel agencies often outrank airlines and hotels themselves in AI answers.

Why it matters: - Turkish consumers are increasingly asking AI tools for travel recommendations instead of using search engines alone. - The rankings show which brands are most likely to appear when users ask Google AI about flights, hotels and bus tickets in Turkish. - The results suggest AI visibility is becoming a new competitive layer for travel brands in Turkey.

What happened: - CiteLens published Turkey’s first public AI visibility leaderboard. - The product is from Solustiq Yazılım ve Yapay Zeka Teknolojileri A.Ş. - CiteLens measured which sites Google’s AI answer surfaces, including AI Overviews and AI Mode, cited most often from Turkey-based, Turkish-language purchase queries. - The first release covers three sectors: flight tickets, hotels and bus tickets.

The details: - In flight-ticket searches, Enuygun ranked first for AI citations. - Obilet, Skyscanner, Turkish Airlines and Pegasus followed in the flight category. - In hotel searches, Enuygun also ranked first. - Obilet, Trivago and Hotels.com followed in hotel results. - AI cited 39 different brands in hotel recommendations. - In bus-ticket searches, Obilet led the category. - FlixBus and Enuygun came next in bus-ticket results. - The leaderboard is updated monthly. - Markalar can start free AI brand tracking through citelens.ai. - The Turkey AI Visibility Leaderboard is available at citelens.ai/tr/leaderboard.

Between the lines: - Online travel agencies such as Enuygun and Obilet often appear ahead of airlines and hotels in AI answers. - That means comparison platforms may now shape discovery before the brand a traveler ultimately books with. - Global platforms such as Skyscanner, Trivago and Hotels.com still rank highly in Turkish-language AI queries. - CiteLens founder Alper Tekin said search-engine rankings are no longer enough and that brands now need to know whether AI recommends them. - Tekin also said the leaderboard makes brand visibility in AI answers measurable for the first time in Turkey.

What's next: - CiteLens plans to expand the leaderboard into e-commerce, health, law and tourism. - More monthly updates should show whether AI visibility changes as brands adapt their content and presence.

The bottom line: - AI search is becoming a new gatekeeper for Turkish travel discovery, and the current winners are often booking intermediaries rather than the service providers themselves.